With the goal of helping members make safe and simple purchases, CU Wallet launched the industry’s first, credit union-centric, mobile payment initiative in 2013. The Los Angeles-based tech team’s mobile wallet could be embedded into a credit union’s mobile banking app, or deployed as a stand-alone app.
In 2017, CU Wallet and CU Solutions Group announced that, through a new partnership, CU Wallet was being rebranded as LifeStep Solutions. The new team unveiled a refreshed vision. Through an alliance between CU Solutions Group and CU Wallet, a new company, a new vision, and a new approached was formed: LifeStep Solutions.
The expanded and enhanced LifeSteps will reach beyond the standard mobile banking app. Through a suite companion apps that can be bundled, or purchased a-la-carte, credit unions can offer their members resources focused on shopping, auto, home and financial wellness. When your members research a merchant, your credit card is top-of-wallet; every time they browse homes and vehicles, your financing is a tap away.
Credit unions think in terms of investment, credit, lending and savings. But members think in terms of experiences and events — buying a new car, browsing new homes, researching a big purchase or planning a big trip.
How do we make sure we’re there when the member’s path meets a crossroads — when the next big decision is on the horizon and it’s time to choose a path? LifeStep Solutions was created to answer that exact question. It provides the user with valuable services — it allows them to engage at their own pace and on their own terms.
With your credit union-branded, Shopping LifeSteps app, users can leverage:
Mobile payments, loyalty offers, cardless ATM access and more
Search and rate the area's best food, shopping, and entertainment
Find discounts and offers accessible when using a credit union card
Access mobile coupons from more than 1,400 merchants nationwide
Additional features launching in 2017 include in-store payments, peer-to-peer payments, card control functionality, order-ahead food service and mobile restaurant reservations. Also in 2017, three companion apps — Auto LifeSteps, Home LifeSteps and Protection LifeSteps — will be available for integration or as stand-alone applications.